FOR IMMEDIATE RELEASE
Contact: Kim Brown, Truscott Rossman
313-482-9915; kbrown@truscottrossman.com
LANSING, Mich. – The Michigan Health Endowment Fund today announced the hire of Hayley Roberts as communications officer. Roberts brings 10 years of experience in public relations, marketing, and policy advocacy to the Michigan Health Endowment Fund, which works to improve the health of Michigan children and senior residents and reduce the cost of health care.
In her new role, Roberts will be responsible for growing the Michigan Health Endowment Fund’s public presence and helping advance the Fund’s priority initiatives. As communications officer, she will be responsible for designing and implementing the Fund’s strategic communications as well as developing storytelling partnerships with grantee organizations.
“Hayley is an ideal addition to our team,” said Paul Hillegonds, CEO of the Michigan Health Endowment Fund. “Her diverse knowledge and background in nonprofit communications and her experience across traditional and digital media will ensure we are communicating effectively with our partners as well as the public.”
Roberts most recently served as the deputy director of Metro Matters, formerly the Michigan Suburbs Alliance, where she provided organizational leadership and helped set strategic direction. In her role, she oversaw branding and communications, managed programs, and supported development efforts across issues including transportation, municipal finance reform, civic engagement, and sustainability. Roberts also directed communications on behalf of the Southeast Michigan Regional Energy Office, a spin-off organization of Metro Matters.
Prior to Metro Matters, Roberts worked in web usability and accessibility as well as agency public relations. She has a Masters in Digital Rhetoric and Professional Writing from Michigan State University and a Bachelor of Arts degree in Professional Writing from Michigan State University.
For additional information on the Michigan Health Endowment Fund, please visit healthendowmentfund.org.
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